Ethos Agriculture is a team of coffee sector and supply chain experts specialized in design, partnership building and research. We focus on creating a safe place for disruptive thinking in the coffee sector. In order to achieve this, we facilitate collaboration between initiatives and organizations across the sector - from coffee communities to consumers, resulting in creating opportunities for joint learning and collective impact.

What we do

Collaboration, Innovation and Sustainability are a mutually reinforcing triad. To fully unlock these forces requires new forms of engagement and alignment between stakeholders that are typically operating in silos.

Following a structured methodology, we assess your organization to identify your sustainability priorities. This leads to the design of a cohesive strategy, which identifies appropriate tools and targets partnership opportunities to address your priorities. Whether this requires value chain connections or attracting funders to leverage investments, we can help you along the way.

Our Services


April 21, 2021


Coffee sustainability initiatives are often designed as linear strategies applied in the context of a static market system. This leads to a situation whereby origins are targeted by multiple thematic intervention strategies, often disconnected from the local context and priorities.
February 11, 2021

The Community of Engagement

In our view a rethink of our sustainability approach versus scaling business as usual is required. It is therefore essential to step back from your role and engage with actors outside your organization to learn and reflect on consequences of existing structures and power relations.
October 1, 2020

Design Drinking

We need to move beyond linear thinking and focus on relevant conditions that unlock innovation opportunities for sustainability. Drawing on sustainability initiatives, collective impact programs and research, we have distilled 5 design tips to support our sustainability journey.

Meet the Team

Our extensive experience and networks - at origin, the US and Europe - enables us to facilitate unique initiatives that leverage the private sector, international development, technology and research to create a collaborative advantage

Stay in Touch

Please reach out by email or via the below contact form, follow us on LinkedIn or enjoy the Drink Different Podcast where we share interviews with coffee sustainability experts across the sector to allow us all to think and drink different.


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